"If you can't feed a hundred people then feed just one."
Mother Teresa
about wake up
Our goal is to do our part in bringing about urgently needed change in our world by highlighting the need to Wake Up to the problems that exist, but more importantly to Wake Up to the need to take action.
We are all connected, that which harms one, harms all, and that which heals one, heals all.


whats going on
In the 20th century, more than 100 million human lives were lost at the hands of their fellow man through war, genocide, and mass extermination. Countless animal species became extinct and there was more destruction done to our planet, our home, than in the previous 19 centuries combined. In the time it takes you to read this sentence one acre of forest will have been destroyed and two children will have died from lack of food. At the same time, any given supermarket will have thrown away enough food to feed those two children for a week. What kind of world are we leaving our children and grandchildren if we continue along this course?


wake up to a better world
We encourage that each of us takes a small role in bringing about change and that the collective effort can make a huge difference. We have to look outside ourselves and see our Earth as sacred. You may want to join a global green effort or a global peace effort or something more personal.
Decide on a course of action and be persistent. It is up to us!

T-shirtsbe a beacon
We humbly look at our earth friendly clothing as small beacons of light. When you wear it you are saying that you woke up and got involved in something that you believe in that helps your fellow man and that you are urging others to do the same. A small effort by many can mean a huge change for all.

*beacon(\be-kun\): a source of light or inspiration
Be a Beacon